Artist & Record Label Marketing Case Studies

The Problem

 

Managers can't do it all. Label teams worry about the label, merch teams focus on the webstore, and promoters are busy with shows. Most budgets are split between multiple teams, and nobody's keeping an eye on the full digital ecosystem, which leads to wasteful spending.

 

The Solution

 

Dedicated marketing professionals who understand the nuances of the live music industry and use every ad dollar to maximum effect. A team of creatives helping artists, using tried and true methods, to increase lifetime value.

 

Our 5-Step Campaign Framework

 

1. Get Them Engaging: Millions of New Fans Engaged. Goal: stop the scroll and turn strangers into fans. Audience building plus retargeting pool enrichment equals new quality fans at the lowest cost. Pro tip: the first three seconds of your ad are the most important.

 

2. Get Them Listening: 5% to 85% Average Traffic Increase to Streaming DSPs. Goal: find prime monthly listeners in your tour markets, so when the on-sale hits, the room is already warm. Pro tip: target tour markets before you announce or

 

3. Get Them Signing Up: Under $0.50 Cost Per New Subscriber. Goal: own your data to increase lifetime value of fans. Algorithms change, platforms die, and your email and SMS list is the only audience you actually own. Pro tip: don't wait, gather first-party data at every opportunity.

 

4. Get Them to the Show: 5-10x Average ROAS for Tour Ticket Sale Ads. Goal: ticket sales. By the time we ask someone to buy a ticket, they're not a cold lead, they're a warm fan. Pro tip: don't ask someone to buy until they've engaged and expressed interest.

 

5. Get Them Rocking Merch: 20-40x Average ROAS for Monthly Merch Ads. Goal: maximize sales before and after the show. Know your average margin, maximize your spend at that target ROAS, and don't leave money on the table. Pro tip: use model shots to drive traffic, plus abandoned-cart retargeting for max ROAS.

 

6. Test, Refine & Repeat: Results With Clear Reporting and Insights. Goal: increase ad efficacy so you never stop improving. We don't set it and forget it. Every week you get a call and a report, and every month we know what's working, what's not, and exactly where your money went. Pro tip: know why something works, so we can recreate the 

 

The Results

 

$42K spent. $350K in attributed revenue. An 8.33x return on ad spend. 7.2 million in reach, 808K link clicks, a $0.36 average CPC, and a 5.04% average CTR. 17,689 clicks to streaming, 2,440 merch and physical sales, 15,319 tour ticket clicks, and 22,464 Instagram visits. 6 million post engagements and 5.23 million YouTube views.

 

The Track Record

 

Over 100 music festivals. Over 200 album releases, including 2 Grammy winners. Countless other tours, music videos, singles, and merch sales. Let the other guys boost posts. We build experiences.

 

Trusted by Slick Floyd, Protoje, The Elovaters, Collie Buddz, The Movement, Trevor Hall, The Hip Abduction, PROF, and The California Honeydrops.

 

"Oh my god, we wasted so much money last year," said one client, after they made the switch and saw what we could do.

 

Book a free 20-minute consultation call with Dylan at seventhandbay.com. We'll audit your ad account and show you exactly what we'd do for your artist.success. go on sale.